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Competitive AnalysisSonyFinancial Status and HistoryRevenue growth same as industry averageLikelihood of gate or RetaliationThe first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996.In April of 2001, Kodak announced its first digital photo printer.In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodaks).Sony is in a different industry than Kodak. Sony belongs to the Audio/Video Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies history, Kodak get out likely continue to have a larger selection of electronic photography products, but Sony will continue to develop similar products, often alter versions of Kodaks original products.http//inventors.abo ut.com/library/inventors/bldigitalcamera.htm by Mary Bellishttp//www.dpreview.com/news/0108/01082107sonydppmp1.asphttp//www.dpreview.com/news/0104/01042301kodakcamerasys.aspManagement ProfileNobuyuki Idei - Chairman and Group Chief Executive officeholderStrong background in international marketingDegree in Politics and EconomicsLeading Sony into the digital age and developing Sonys reproach imageKunitake Ando PresientEngineered Sonys re-entry into the personal computer market (VAIO)University of Tokyo School of EconomicsWorked for Sonys A/V Products and Established Sony Prudential Live policyHoward Stringer Chariman and CEO of Sony Corporation of AmericaOversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc.Worked for 30 years as a journalist, producer and executive at CBSPresident of CBS deeds in entertainmenthttp//www.sony.com/SCA/senior_mgmnt.shtmlStrategic Capabilities AssesmentScenario AnalysisCo mponents of Competitive IntelligenceFuture Objectives and Current StrategyTransformation 60 ProgramUndergoing Structural Reform snub fixed costs by reducing 9000 jobs cut down production/distribution/service points by 10%Reducing the number of suppliers and building strategic partnershipsReducing the number of partsRationalizing non-production costsContinue to strengthen Electronics Convergence StrategyConverge technology and resources in home and mobile electronics---customers can use them interchangeably Invest in semiconductors and key devices to differentiation and added valueCMOS Image Sensor and CCDs to achieve higher resolution/image quality**really focus on converging technology and resources and focus on adding value and differentiationStrengthen Demand and Supply Chain managementhttp//www.sony.net/SonyInfo/IR/info/presen/mr_keiho/20040519/qfhh7c000000c5t2-att/sony2004strategy.pdfSony is investing $60B in 2005 and 2006 to build new production wings that will focus on semic onductors that enhance imaging.Sony and Samsung have entered a cross-licensing agreement that will allow mutual usance of the companies patent portfolios.http//www.sony.net/SonyInfo/News/Press/200412/04-1214E/Sony plans to consolidate various business segments to accelerate and market the development of next generation devices and entertainment. AssumptionsBased on Sonys flowing and future strategies, Sony assumes customers will perceive added value when A.